Following the open letter to PBS, signed by 220 creatives and calling for clear policy and regulation on the use of AI, PBS has taken meaningful steps to address the concerns raised by Malta’s creative community.

MEIA welcome PBS’s confirmation of its commitment to developing guidelines that protect creative jobs, respect professional standards, and provide clarity in an evolving technological landscape.

The rapid expansion of generative AI has understandably raised questions for artists, performers, writers, and all those working in creative fields. PBS has acknowledged the importance of responding to these developments openly and in partnership with the sector.

In this spirit, PBS invited Solidarjetà and MEIA to a constructive meeting to explore workers’ concerns in depth. The discussion laid a strong foundation for continued collaboration. PBS has already begun implementing internal policies on responsible AI use, and will now work closely with both organisations to strengthen these measures. Together, we will co-develop a clear, transparent framework for the use of AI in creative work, guided directly by feedback from our members.

Over the coming weeks, MEIA and Solidarjetà will hold dedicated sessions with members, creative workers, and key stakeholders to shape an official joint position that truly reflects the priorities of Maltese creatives. Our aim, together with PBS, is to establish a national benchmark for responsible AI practices in broadcasting.

We also encourage other broadcasters and public authorities to join this collaborative effort. By working together, we can ensure that workers’ rights are protected, creative expression is respected, and Malta remains a place where innovation supports, rather than undermines, the people who make culture possible.